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The emotionally embattled singer was appointed the ambassador of Nivea but was later revoked. Heidenreich – the new head of Nivea’s parent firm, Beiersdorf – told German media that it was a “no go” for the brand’s family image, saying:
“The [ad campaign] starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.” ‘Nivea is a company which stands for trust, family and reliability.’ 
So now, she has lost 25million dollars as well as respectability in the media world unless she cleans up her act. Wonder why she tweeted pics of herself goofing around!
